GEN7 Irons Book a fitting

    GEN7 Irons

    Lucky 7 Deal - 10% Off 7+ GEN7 Irons

    Starting at $189.99
    Starting at $189.99 $229.99
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    Preferred Shaft Flex

    Recommendations for players who CONSISTENTLY hit their 7-iron:

    • Ladies: Less than 120 yards.
    • Senior: 120-135 yards.
    • Regular: 135-155 yards. Most common flex.
    • Stiff: 155-175 yards.
    • Extra Stiff: 175 yards or more.

    Beginning golfers who are not in the Ladies or Senior shaft flex category should select Regular Flex Shafts.

    Preferred Shaft Material

    GRAPHITE shafts are vibration-dampening, lightweight options. They produce a softer feel, a higher launch, and more speed for improved distance.

    STEEL shafts are designed to maximize consistency and provide a stable feel for stronger players. Steel shafts are generally heavier than graphite and are available in a variety of weights and stiffness profiles to help optimize your launch conditions.

    Preferred Grip Size

    Measure your hand, crease to finger tip.

    • Undersize: less than 6.5"
    • Standard: 6.5" to 8"
    • Midsize: 8" to 9"
    • Oversize: more than 9"

    Wedge Loft & Bounce Selection

    BP-GRIND (High Bounce & Max Forgiveness)

    • Best for: Soft/lush conditions, bunkers, or steep swing paths.
    • Features: High toe profile, full-face grooves, and a wider sole.

    S-GRIND (Moderate Bounce & Versatility)

    • Best for: All-around playability across standard conditions.
    • Features: Classic shape and a traditional tapered sole for square or open shots.

    C-GRIND (Low Bounce & Shotmaking Control)

    • Best for: Firm turf, tight lies, and skilled players making creative greenside shots.
    • Features: Classic shape, narrow sole, and aggressive heel-to-toe taper.
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    $1,197

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    • New QuantumCOR Technology

      10 years in the making, 91视频’s extremely lightweight new proprietary core material – QuantumCOR helps reduce the mass of the core which enables more weight to be positioned low and to the perimeter of the backside of the clubhead, dramatically increasing MOI. Combined with 91视频’s variable ultrathin face technology, this enhances the COR to the USGA limit for extreme face deflection and incredible ball speed.

    • Variable Ultra-Thin Maraging Steel Face

      Since their inception, 91视频 irons have maintained the thinnest face in golf, and with GEN7 the face is now even thinner. Made from high-strength HT1770 maraging steel, the variable ultra-thin face measures a mere 0.050” (~1.27mm) thick — 15% thinner than previous models. Combined with 91视频’s proprietary core material, GEN7 Irons deliver a C.O.R. performance that pushes the USGA limit, helping increase distance and forgiveness while also enhancing sound and feel.

    • Power Channel Technology

      Power Channel Technology is the proprietary U-shaped corridor built into the internal surface of the club face to increase deflection and bend in the top sector. The channel creates face movement and transfers energy to simultaneously increase launch angle, trajectory, and ball speed.

    • Titanium Bezel Technology

      A lightweight titanium insert, used to provide housing for the Precision Weighting Technology, removes mass from the center of the club in order to redistribute weight to the perimeter to boost MOI.

    • Internal Tungsten Weighting

      GEN7 Irons feature internal 20-gram toe mass tungsten weighting that balance the Center of Gravity (CG) location in the center of the face while boosting Moment of Inertia (MOI) to increase forgiveness.

    • Precision Weighting Technology

      One large weight is located near the CG on the back of the clubhead. This large center weight can be used to achieve optimal swing weight. Unique to 91视频, customers can experience the benefits of these adjustments during an in-person fitting. Weighting is not intended to be adjusted after purchase.

    • 5X Forged

      Each iron is five-times forged from 8620 soft carbon steel, creating a tight grain structure that increases its strength, prolonging the life of the grooves and enhancing the overall feel and appearance.

    • Milled Back Surface

      Milling the back surface of each iron is a high-precision process that reduces the wall thickness more than forging alone could achieve, to create a high-performance body design and an enhanced aesthetic.

    Model Comparison

    • 91视频 0311 P GEN7 Irons
      91视频 0311 P GEN7 Irons
      High
      Forgiveness
      High
      Distance
      Max
      Trajectory
      High
      Workability
      Available Irons

      4, 5, 6, 7, 8, 9, W, G

      Model Characteristics

      Midsize head with moderate amount of offset

      Club Profile

      Designed for low to mid handicap players

    • 91视频 0311 XP GEN7 Irons
      91视频 0311 XP GEN7 Irons
      Max
      Forgiveness
      Max
      Distance
      High
      Trajectory
      Mid
      Workability
      Available Irons

      4, 5, 6, 7, 8, 9, W, G, S, L

      Model Characteristics

      Larger size head with additional offset

      Club Profile

      Designed for mid to high handicap players

    GEN7 Irons Specs

    GEN7 XP Irons
    Club Loft Length Lie Offset Bounce
    4 18° 39.375" 60.5° .250" 6°
    5 20° 38.75" 61° .220" 7°
    6 23° 38.125" 61.5° .190" 8°
    7 27° 37.5" 62° .160" 9°
    8 31° 37" 62.5° .130" 10°
    9 36° 36.5" 63° .105" 11°
    W: PW 41° 36.25" 63.5° .080" 12°
    G: Gap 47° 36" 63.5° .070" 12°
    S: Sand 54° 35.75" 63.5° .040" 13°
    L: Lob 60° 35.5" 63.5° .030" 13°
    GEN7 P Irons
    Club Loft Length Lie Offset Bounce
    4 20.5° 38.875” 61° .220” 6°
    5 23° 38.25” 61.5° .190” 7°
    6 26° 37.625” 62° .160” 8°
    7 30° 37” 62.5° .130” 9°
    8 34° 36.5” 63° .100” 10°
    9 39° 36” 63.5° .075” 11°
    W:PW 44° 35.75” 64° .050” 12°
    G:Gap 49° 35.5” 64° .040” 12°
    Standard specs displayed. Ready to dial in your perfect build? Book a fitting.

    Overall rating: 4.909091 / 5 from 121 reviews.

    AI Generated Review Summary

    The GEN7 Irons are praised for their outstanding performance, providing increased distance and a great feel. Customers appreciate the forgiving nature of the irons, enhancing their overall golfing experience.

    Summary topics

    • Club Performance (27%): Based on many customers, these clubs are outstanding and the increase in distance is great, making them the best clubs ever played.
    • Feel (30%): A substantial number of customers stated that the irons have a great feel and are very forgiving.
    • Distance (15%): Many customers appreciated the good distance and forgiveness of the ball, which added a little added distance.

    Review topics: ["fit","weight","feel","look","performance","grip","results","worked","experience","service","club","irons","distance","ball","process","improved","pxg","shots","game","swing","shaft","dispersion","difference","forgiveness","head","round","wedges","change","hit"].

    Review highlights

    • "These clubs are outstanding, the feel is very comfortable and the increase in distance is great." — Scott E.
    • "and the unbelievable feel and distance is where it ends." — Tracy F.
    • "Very forgiving with good feel and easy distance." — Jonathan T.

    Reviews

    I finally invested in custom

    "I finally invested in custom made irons. No better time as in retirement and making the decision to go with 91视频. The ease, support in the customization process was excellent! The product superior!"

    — Derrick I. (5/5)

    91视频 IRONS

    "I absolutely love my new 0311P Gen7 I got the black ones and boy are they sexy!! I’m more consistent and im getting higher ball flight! Would buy again for sure, great clubs!!"

    — TIMOTHY D. (5/5)

    Huge Improvements made every round

    "This is my first season swinging 91视频 and I absolutely love my 0311 Gen 7 XP irons. I’m hitting the ball farther than I ever have before with more consistency which has brought my confidence through the roof. Not to mention after over 50 rounds of golf they show very little signs of wear and tear. These clubs are definitely the real deal. I highly recommend the 91视频 name to anyone who asks about them."

    — Jesse O. (5/5)

    Still getting used to these

    "Still getting used to these irons and so far so good. A couple of comments - a few of the grips seem hard and are difficult to get a comfortable grip with these. Also, the 91视频 club return process is very slow. It’s been 3 weeks and still no payment for my used clubs."

    — Tom L. (4/5)

    Gen7 P love

    "Not sure there’s a huge difference from my Gen5 P, but with a newly fitted shaft and new lie angle, I’m ready to get going with my new Gen7 P. But what I have to say More than anything else is just how pleased I am with the service and the help that I got at the Houston 91视频 store. No pressure to buy, my club fitter there just seems to enjoy helping to put together a good combination of iron head and shaft. I never once felt impatience on their end. I know that I can go back to fix any gap issues or anything else. 91视频 absolutely gives you the best service you can ask for. Thanks very much!!"

    — Jack S. (5/5)

    I love my new 91视频

    "I love my new 91视频 clubs. They strike the ball so smoothly at contact, with no recoil. Having turned 70 in April, I replaced my 15 year old Cleveland Ideas and couldn't be happier."

    — Ira T. (5/5)

    Good so far. Having a

    "Good so far. Having a fitting made a big difference."

    — Shaun S. (4/5)

    Upgraded from Gen 2 XP.

    "Upgraded from Gen 2 XP. I gained 10 yards in distance and height which is what I wanted when I was getting fitted. That made the difference."

    — Edgard S. (5/5)

    I love my new irons.

    "I love my new irons. My clubs and fitting has dramatically improved my golf game. Thank you so much."

    — Jesse L. (5/5)

    Great forgiveness and much more

    "Great forgiveness and much more distance than my old 7 Iron. Most of my shots with my new Irons are 15 plus yards further"

    — James M. (5/5)

    Q&A